This week our new President issued a memorandum to the EPA
director to consider giving California
As an accountant, I started thinking of costs. If they knew how to do all this and had the technology ready, they probably would have already done it. Some efficiency improvements would certainly be a benefit but this must be measured by what is actually possible. They could just quit making the larger cars people like to buy and offer only their smallest models. But they don’t make much on them and if they have to increase the price of the small cars to pay for new technology, this deal will sink them.
Of course WE could just quit buying big cars and only buy the little ones they already make but apparently that isn’t what we want either.
Putting a burden to develop new technology on companies that are already broke risks disaster for the industry, like throwing anvils to drowning men. With this burden hanging over them, raising funds in capital or credit markets will be impossible so the government will be hooked into continuing to loan them money. No commercial lender is going to consider giving them credit while they have a vision of the car companies gurgling to the bottom, lashed to the EPA anvil. There was already a government program to fund some of this technology development but it will need expanding, by a lot.
These are the same drowning men we just gave billions to so
they can stay in business until the economy perks up. Of course these are also the same drowning
men who arrived in Washington
Toyota will probably be able to survive the new regulations so we won’t be completely without cars. But our new president needs to look a little further down the road before the final version of this ruling comes out. All of these benefits have to come from somewhere.